Author Wendy Pease, owner of Rapport International, discusses one of the fundamental needs of an exporter - global marketing. Among the topics we discuss are reasons for going global, advice on how to avoid some basic mistakes, and how you retain global customers.
Wendy shares several stories and anecdotes from her experience and outlined in her book, The Language of Global Marketing.
You can listen to the podcast here:
We are grateful to Wendy for being our guest. For more information about Rapport International, here is the link:
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Your Host - Betsy Olim
Betsy is President of Olim International, a U.S. based export management company.