I have found that one of the most useful and interesting activities for developing export business is participating in industry trade shows. They are such a great resource for networking, for learning about innovations in an industry, and, (ssshhh, don’t tell), gathering competitive information.
To explore what is happening in the trade show industry today, we had a great conversation with Christine Kratz, International Sales Executive for the International Sales Group of RX Global (formally known as Reed Exhibitions). Click on this link to listen:
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We are grateful to RX Global for their sponsorship of this episode.
For more information about the company, you can visit their website at:
Your Host - Betsy Olim
Betsy is President of Olim International, a U.S. based export management company.