 Author Wendy Pease, owner of Rapport International, discusses one of the fundamental needs of an exporter - global marketing. Among the topics we discuss are reasons for going global, advice on how to avoid some basic mistakes, and how you retain global customers. Wendy shares several stories and anecdotes from her experience and outlined in her book, The Language of Global Marketing. You can listen to the podcast here: https://export-stories-podcast.simplecast.com/episodes/wendy-pease-shares-stories-and-advice-about-global-marketing We are grateful to Wendy for being our guest. For more information about Rapport International, here is the link: https://www.rapporttranslations.com/ We would love for you to share your comments below, or chat with us on Facebook or LinkedIn. We want you to be a part of the conversation as part of this community of exporters.  We would like to thank our wonderful sponsor, SpokenHere for supporting Export Stories Podcast!
For more information about SpokenHere, go to: https://spoken-here.com/
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Your Host - Betsy Olim
Betsy is President of Olim International, a U.S. based export management company.
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